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Why is Facebook so successful?

December 4th, 2007 · 11 Comments

This week I have received 4 invitations from friends asking me to join their Facebook network. Facebook is now not only popular in US but also in Malaysia, even the webmaster of Malaysian Bar (MBW) has joined Facebook and urged 12,500 lawyers to join in the network. “It is one tool which I believe will bring together our 12,500 members to a more personal level – working towards a strong and united Bar” said MBW today.

How successful is Facebook? (below statistic derived from Asian Week, Oct 7, 2007)

  • In February 2004, Facebook was founded by 3 students from Havard University, taking just 1 week to build this web 2.0 system.
  • Within a few weeks, Facebook had attracted more than 50% of of the Havard University students to join as members. 
  • In about 2 years, Facebook was prevelant among 2,000 universities in the US.
  •  80% of the students and staff in almost every universities in US had joined Facebook and 60% of them login everyday. Almost 90% of them login weekly.
  • In less than 4 years, Facebook has an approximate 3,300,700,000 registered members worldwide.
  • Every day there are about 150,000 people joining as members. One of the fastest growing website after Google and Youtube.
  • This networking website ranks just behind MySpace and was estimated by Microsoft to be worth of USD10 billion.

Why is Facebook successful?

A columnist, Christopher Beam found that the main factors contribute to the success of Facebook is that most of the members in Facebook consists of the elites of the “clean & reputable” corporation.

I would agree so as reported by Asian Week:

  1. Facebook was birthed in a prestigious university. Members include university students and bussiness professionals.
  2. More than 50% members are above 35 years old.
  3.  You may find a lot of famous companies and people in Facebook, e.g. Citibank Group has about 8,500 members in its network, the British Prince Harry and his girlfriend and now the webmaster of Malaysian Bar has joined too.

As you can see the main factor contributing to the success of a networking website is “sincerity and reality”. As it is human nature that we want to know who are we dealing with. Likewise the blogsphere in Malaysia, most of the successful bloggers, for example , &, they all have some common traits, e.g disclosure of real name, one can see their (faces) photos in the blog, and they blog about their life, real life. Can you name me some others?

I still remember, Jack Ma, the founder of the world largest B2B portal, has once mentioned the trend of internet users evolve from “internet citizen 网民 (normal users), interenet friends 网友(those use internet to find friends) and now is the trend of “internet entrepreneur 网商 (those use internet to do business)”. Since it is an e-commerce era, it has never been more important to be “cyberly honest” than ever. 

I am now also in Facebook. Please join me! Let us meet “face to face” in Facebook today.
Eddie Law's Facebook profile

Just in case you still don’t know, in fact, there is a “devil version” of Facebook call “Hatebook”. Click the below link to read more 

Tags: Blogging & I

11 responses so far ↓

  • 1 Kitkat // Dec 4, 2007 at 3:50 pm

    Got sexbook or not?

  • 2 Reena // Dec 4, 2007 at 9:51 pm

    Great overview post on facebook success. I am going to join today.

  • 3 Edward // Dec 5, 2007 at 3:28 pm

    Oh, in case you never read the post at TechCrunch before, it says that 2 per 3 of the users are GIRLS :P

  • 4 cbenc12 // Dec 5, 2007 at 3:56 pm

    cool! i am so outdated.. i have a facebook login but i hardly know how it works! still am at friendster :D

  • 5 keeyit // Dec 6, 2007 at 1:44 pm

    I got facebook too.

  • 6 yogi // Dec 6, 2007 at 3:56 pm

    Facebook is fun to use but can be really addictive… and thus time-wasting ;)

  • 7 Eddie Law // Dec 7, 2007 at 11:11 am

    Kikat- may be you can create one but be careful of the relavant laws.

    Reena- after you have joined, pls don’t forget to add me as your friend.

    Edward- wow…then I think the male blogger shouldn’t have any reason not to join.

    cbenc12 – welcome to the world of Facebook.

    keeyit- oh…i have added you as friend, pls confirm.

    yogi- yes, I agree. The features are just so ”
    humanise”. I am holding back myself not be too “into” it now…hahaha

  • 8 Ragulan // Jan 6, 2009 at 7:50 pm

    This is really a very good post.

  • 9 Sean // May 1, 2009 at 1:02 am

    facebook is big but its we people whic make is so special and big there are so many other social networks which are as good but because of less publicity its less know.. Sites like bebo, orkut Profile World ( they are just as good as facebook.. people just need to get hold of something new and get rid of facebook..

  • 10 Eddie Law // May 16, 2009 at 4:28 pm

    Ragulan – thanks for dropping by and your blog is informative too.

    Sean – I agree many online social network websites may have the same functions or even better than Facebook, however, the key thing is reliability of the persons who interact via the site. Publicity is definitely another key point to success.

  • 11 Interview with Facebook founder, Mark Zuckerberg // Jul 11, 2009 at 3:06 pm

    [...] blogged about Why Facebook So Successful perviously. In fact, Facebook is predicted to be the “next Google”, whereby many may [...]

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